New Products Rollout

Event Closed - Fifteen Traffic Expo Exhibitors Registered

Fifteen exhibitors will participate in the New Products Rollout during ATSSA’s 47th Annual Convention & Traffic Expo at the Phoenix Convention Center from 2 - 4 p.m., Feb. 12. At this all-new event, participants will have the opportunity to demonstrate their products’ capabilities during an on camera interview with ATSSA's James Baron, Director of Communications. No previous media experience is required to participate. Interviews will be edited into one “New Products Rollout” video for broadcast on television monitors during ATSSA’s Annual Convention & Traffic Expo to showcase to convention attendees and social media viewers from around the world. While in Phoenix, this broadcast will help promote your new product, company and booth to convention attendees.

Only new products introduced to the roadway safety industry after Feb. 1, 2016 are eligible to participate in the event, which is open to 2017 Traffic Expo exhibitors only. With 15 interview openings available, it’s important to register today. Further guidelines and instructions will be provided to participants upon registration, including where to send company logos, promotional materials and videos of products in advance for editing into the program.

The deadline for applications for this event was Friday, October 14. At deadline, we reached our goal of 15 qualified exhibitors to participate in this event, therefore, the event is closed. Exhibitors are still eligible to enter on a “stand-by” basis by filling out the application below and sending it in to James Baron ( Should any of the 15 participants drop out of the event, we will tap the stand-by list for a replacement.

Download the New Products Rollout Application Form

All participants in the New Products Rollout will be automatically considered for an ATSSA 2017 Innovation Award, which is a separate event. Innovation Award Winners will be announced Tuesday, February 14, between 10 a.m. - 1 p.m. (in the Exhibit Hall). To view the list of participants, click here.


For more information or questions regarding the New Products Rollout, contact:

James Baron, Director of Communications
Direct: 540-376-3876