Exhibit to Showcase your company

Exhibiting at ATSSA's 2026 Annual Convention & Traffic Expo at the George R. Brown Convention Center (1001 Avenida De Las Americas, Houston, TX 77010) provides companies with business potential to showcase products to key users during more than 13 hours of uninterrupted exhibit hall time. More than 4,000 roadway safety industry professionals from across the globe attend the ATSSA Traffic Expo, which is the largest exposition of its kind in the Americas and represents the highest standard of educational forums and roadway safety in the marketplace. 

Exhibiting at the ATSSA Traffic Expo offers many opportunities, including:
  • Displaying your company’s products to thousands of qualified buyers from every niche of the marketplace.
  • Meeting with key decision makers, DOT officials, manufacturers, suppliers, contractors, consultants and more.
  • Creating a strategic marketing plan tailored to your company’s sales goals.

Exhibit sales and registration are now open! Booth staff must be registered in the "Exhibitor Service Center." 

Exhibitors

View the 2026 Traffic Expo floorplan to see exhibitors that interest you and your company.

Sponsorships & Advertising

Sponsor or advertise to increase your brand exposure. Exhibitors OR ATSSA members may be a sponsor for the event. New and exciting options are available or speak with our sales team for customizations.

Contact ATSSA Sales to secure the best exhibit space, sponsorships and advertising options for you and your company.

Exhibitor services

ATSSA's official exhibitor services provider for the 2026 Convention & Traffic Expo is T3 Expo. The Exhibitor Services Kit is now available.

Deadlines (see page 9) start as early as Jan. 16 and T3 advance service orders discounts end Jan. 30.


2026 Exhibit dates & hours

Exhibitor Move-in
Friday, Feb. 20, 8 a.m. - 4 pm. by appointment only (contact The Wyman Group's Chris Caldwell)
Saturday, Feb. 21, 8 a.m. - 4 p.m.
Sunday, Feb. 22, 8 a.m. - Noon

Exhibit Hours
Sunday, Feb. 22, 2 - 6 p.m., with Expo Welcome Reception 4 - 6 p.m.
Monday, Feb. 23, 11 a.m. - 5:30 p.m.
Tuesday, Feb. 24, 10 a.m. - 1 p.m.

Dismantle/Move-out
Tuesday, Feb. 24, 1 - 9 p.m.
Wednesday, Feb. 25, 8 a.m. - Noon

Warning: Mailing List Solicitations

If you receive a solicitation to purchase the ATSSA Convention & Traffic Expo attendee mailing list, it is not coming from ATSSA. ATSSA recommends that you do not click on any links in the email and that you delete it immediately. ATSSA also recommends that you do not request to be removed from the mailing list as that may result in additional solicitations.

Education and communication are our best tool for exposing misleading solicitations like these. ATSSA advises that you share this information with colleagues.

Suitcasing policy

Suitcasing is prohibited at any time within the convention center, including all expo areas, meeting rooms, hospitality suites, or other event-related spaces. Individuals or companies found engaging in suitcasing will be asked to stop immediately, remove themselves and their materials from the premises, and may face additional penalties at the discretion of ATSSA. Read the full policy.