New Products
​Opportunities

Feb. 8-12 & 16-18
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CONVENTION & TRAFFIC EXPO
  • Registration
  • Exhibit
    • 2021 Prospectus
    • New Products Rollout
  • Attend
    • Public Agency Officials
    • Battle of the Bands
  • Schedule
    • Education
  • The Foundation

Calling all Exhibitors

NPRO icon graphic
Exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo:
  • ATSSA's New Products Rollout (NPRO) and New Products Listing
  • ATSSA NPRO Presentation and ATSSA Innovation Awards

Learn more about each opportunity below or download the application.
Deadline to apply: The application period for this event closed Dec. 15.

ATSSA announces 2021 NPRO participants
Nine companies have been selected to participate in the 2021 New Products Rollout...
Read more

ATSSA's New Products Rollout and New Products Listing

Exhibitors who introduced new products after Jan. 1, 2020 are eligible to participate in ATSSA’s New Products Rollout event. ATSSA will host a new products section in the virtual event area where typically more than 3,700 Traffic Expo attendees learn about the latest innovations. Entrants will have an opportunity to virtually exhibit their product, which will be available in the virtual platform in a New Products Rollout area for the duration of the event.

Exhibitors who are accepted into the NPRO will also be included in the New Products Listing to showcase new products. This listing will give a brief overview of the product on ATSSA’s Convention & Traffic Expo virtual platform and this website.

All NPRO entrants who are accepted into the NPRO are subject to judge review to ensure the products are “new.”

NPRO judges with product

ATSSA NPRO Presentation and ATSSA Innovation Awards

To be considered for an ATSSA Innovation Awards, the product must be entered in the New Products Rollout (see above) and the Presentation. Entries into the ATSSA NPRO Presentation will be limited to the first 12 eligible products and will be preliminarily judged based on defined criteria.

Once selected to be a part of the ATSSA NPRO Presentation, entrants will have an opportunity to give a 5-minute presentation about their products in either a virtual live or recorded presentation to Traffic Expo attendees and ATSSA Innovation Award judges. The presentation will be judged by a group of public transportation officials.


Innovation Award trophy
​The ATSSA Innovation Awards recognize the top three innovative products displayed at the virtual Traffic Expo that are entered in the ATSSA NPRO Presentation. Entrants into the ATSSA NPRO Presentation will be evaluated using the scoring system, which is one part of the process to determine the top products. The judges will then deliberate to determine the overall ATSSA Innovation Award winners.

ATSSA Innovation Award winners receive:
  1. Extra exposure and present their 5-minute presentation during ATSSA's Circle of Innovation
  2. ATSSA Innovation Award trophy
  3. Press releases to national and hometown media and coverage in ATSSA publications and social media

No additional cost (must apply to NPRO and the Presentation).
Deadline to apply: Dec. 15, 2020

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  • Registration
  • Exhibit
    • 2021 Prospectus
    • New Products Rollout
  • Attend
    • Public Agency Officials
    • Battle of the Bands
  • Schedule
    • Education
  • The Foundation