Calling all Exhibitors

Each year, exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo. Specifics for 2027 are being decided, but these events may include ATSSA's New Products Rollout (NPRO) Online and Expo Floor Listings, and the NPRO Tour where participants could be considered for an ATSSA Innovation Award.

The application for exhibitors will open later in 2026.
Please direct any NPRO questions to ATSSA’s Nagham “Melodie” Matout El-Zine ([email protected]).

Videos from the 2026 NPRO presentation submissions with the Innovation Award winner and honorable mentions can be found below. All previous years’ submissions can be found here.

ATSSA's New Products Rollout (NPRO) ListingS

Discover the future of roadway safety innovations with the NPRO! For 2026, the New Products Rollout Online and Expo Floor Listings provided participants with extra exposure by being included on an online listing and at Traffic Expo, included in the NPRO Summary Report and on ATSSA's website, plus the NPRO was promoted on social media. New products must have been introduced after Jan. 1, 2024, and be market-ready. 

ATSSA NPRO TOUR & Innovation Award consideration

Participants in the 2026 NPRO Tour must have been entered into the NPRO Listings opportunity first. Up to 15 Tour participants had the opportunity to briefly present their product to tour participants, which included public transportation officials. There was an additional fee in 2026 to participate in the tour.

An ATSSA Innovation Award is the highest honor NPRO participants can achieve. One Innovation Award winner is recognized from innovative products entered into the NPRO Tour. The Innovation Award winner and any Honorable Mentions will have the opportunity to present their product and video during a Micro Session on the Traffic Expo floor.

Those accepted into the NPRO Tour had their product and informational video reviewed by a panel of department of transportation (DOT) judges who assessed innovation, safety features and newness to the market of their product, per scoring criteria. From this initial review, the judges selected a group of finalists whom they chatted with at the company’s Traffic Expo booth.

No additional fee for Innovation Awards consideration.

2026 NPRO participants

The 2026 New Products Rollout (NPRO) includes 14 products. This opportunity is designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo.

Learn more and view product videos from participating companies below or in our full blog article. Congratulations to the 2026 Innovation Award winner and honorable mentions, voted on by judges!
Winner - 2026 Innovation Award
Skidabrader Group, Fort Worth, Texas
Product: Work Zone Blank Canvas – Work Zone Blank Canvas is a mechanical process that removes ghost striping, residual markings and pavement scarring that may confuse drivers and reduce safety in work zones. The process uses large-format shotblasting of 550 steel media in 72-inch-wide passes to restore a uniform color and texture across the roadway, on asphalt or concrete surfaces, and to remove surface scarring. The new surface also provides the benefits of added friction and reduced glare. A single Work Zone Blank Canvas machine can complete up to two lane miles within an 8-hour closure window.
Website: ​Skidabrader.com
Honorable Mention - 2026 Innovation Award
Horizon Signal, Reading, Penn.
Product: Advanced Warning System (AWS) – This portable, trailer-mounted alert system warns motorists when they are approaching slowed or stopped traffic, giving them extra time to slow down safely. The AWS uses sensor carts that can be strategically deployed upstream of a work zone to detect speed reductions or stopped traffic, coupled with trailer-mounted elevated LED beacons positioned farther upstream. When the sensor carts detect a traffic disruption, as indicated by speeds dropping below a preset threshold, they signal the beacons to display a visual signal to motorists that slower traffic lies ahead. This provides a real-time warning to help drivers respond to changing traffic conditions. The AWS incorporates wireless sensing, solar‑powered operation and a heavy‑duty trailer structure rated for sustained 100 mph winds.
Website: HorizonSignal.com
Honorable Mention - 2026 Innovation Award
REBLOC, Wilmington, Del.
Product: REBLOC 80SAH – This is a MASH-tested TL3 and TL4 longitudinal portable concrete traffic barrier system with a narrow 11 ¾-inch footprint suitable for high-risk, confined environments such as tunnels and bridges. The barriers come in standard 40-foot segment lengths, with up to 240 feet transportable per truckload, to help speed installation and removal and reduce worker exposure on the roadway. The system can be used as both a free-standing and anchored barrier system and is intended for asphalt and concrete roads. It can be used as a barrier to prevent motorists from leaving the roadway, or as a median barrier to separate travel lanes.
Website: ​REBLOC.com
Honorable Mention - 2026 Innovation Award
Valtir, Addison, Texas & Omnisight, Charleston, S.C.
Product: Valtir TMA + Omnisight FusionSensor Work Zone Safety Solution – By pairing Valtir’s truck-mounted attenuators (TMAs) with Omnisight’s FusionSensor technology, the TMA goes from a reactive protection device to a proactive threat detection aid. FusionSensor uses AI-enabled HD3D radar sensors to monitor approaching traffic and analyze for errant drivers and unsafe approach patterns. When the system detects a potential collision, it provides alerts to roadway work zone operators and crews. By using AI video analytics, FusionSensor provides earlier and more accurate threat detection than other legacy systems. FusionSensor is designed for all weather and lighting conditions and can be installed on new or existing TMAs.
Website: ​Valtir.com & OmnisightUSA.com
BAND-IT Idex Inc., Denver, Colo.
Product: Drill Accessory Banding Tool – This tool is designed to assist workers in performing uniform banding for sign and signal installations. The Drill Accessory Banding Tool connects to any standard 18V drill and uses the drill’s torque settings to apply consistent tension to bands used to install traffic signs and other devices. This reduces physical strain, delivers up to 33% tighter tension than manual tools and reduces the time it takes to perform band installations in high-risk road environments.
Website: Band-It-Idex.com
BAND-IT Idex Inc., Denver, Colo.
Product: Tru-Lokt™ Buckle – This buckle is designed to support consistent and secure banding for traffic sign and pole installations by reducing variability in applied tension to secure heavy items in work zones. The TruLokt™ Buckle’s patented wing design provides a visible signal—the buckle’s wing collapses inward—when proper tension is reached, eliminating some of the guesswork that can result in bands being secured at a wide range of tensions. The metal buckle reduces band installation time and improves the reliability of secure banding.
Website: Band-It-Idex.com
Brightpave Markers, Littleton, Colo.
Product: Brightpave Lane Marker – The Brightpave Lane Marker is a solar-powered LED pavement marker designed to improve lane lines visibility at night and in rain, fog, or snow. The recessed installation design makes these markers plowable, allowing lane visibility to be maintained  in snow conditions. The markers are powered by a lithium-ion battery pack that charges via a solar cell during daylight. The LEDs automatically light up at dusk and turn off at dawn. This marker is designed to improve upon first-generation LED lane markers through greater ease of installation, more intense light and better battery life. The marker also includes additional system capacity with low-powered RF communication to support roadway readiness for autonomous vehicles (AVs).
Website: ​BrightpaveMarkers.com
EYYES, Gedersdorf, Austria
Product: CollisionEye® – An AI-based warning system that alerts work zone workers of imminent vehicle intrusions. The system consists of a camera and processing unit that can be mounted on a vehicle positioned behind an active work zone. The camera monitors traffic and its patented algorithm can distinguish moving cars from stationary objects and can detect when a risk of collision exists. When such a risk is detected, the system activates an audible alert (blows a horn) to alert both drivers and work zone workers so that appropriate protective actions can be taken. The system can broadcast a warning up to 10 seconds ahead of a potential crash.
Website: ​EYYES.com
OnStation, Cleveland, Ohio
Product: Active Worksite™ – A function of OnStation’s digital stationing platform, is a new feature within the OnStation App that enables roadway workers to notify the traveling public when workers are present in a work zone. When a worker toggles on Active Worksite™ through a smartphone, drivers receive an alert within their navigation app or connected OEM navigation system. The system provides presence information to help drivers be aware of active work areas. Active Worksite™ automatically detects workers entering and leaving the work zone, so the public receives real-time, accurate data that is anonymized to maintain individual worker privacy.
Website: ​OnStationApp.com
pi-lit® (Pi Variables Inc.), Orange County, Calif.
Product: Smarter Cone (Second Generation) – Smarter Cone is an internally lit, cloud-connected set of traffic cones that flash in sequence to guide drivers through work zones. The connected devices can be mapped in navigation apps and can provide radio and infrared communication to autonomous vehicles. The product is sold as a plastic enclosure that mounts to the flange of standard traffic cones and comes in sets of 10 or 22 to meet Manual on Uniform Traffic Control (MUTCD) standards for lane closures. The cones can be recharged simultaneously in stacks of 10. (A charger is included.)
Website: ​Pi-lit.com
Plasticade, Des Plaines, Ill.
Product: Hydrocade™ Water Barricade System – This barricade system includes built in connection pin storage to help prevent delays during work zone setup caused by misplaced parts. These barricades are lightweight and easy to transport when empty. Units are stackable for storage and fit 200 units per truckload for easy transport and deployment. This longitudinal channelizing barricade system can conform to roadway curves, curbs and inclines and turn up to 90 degrees. These barricades also accept fence panels. They are crash-tested to TL-3 MASH standards when filled with water.
Website: ​Plasticade.com
Traffic Pro Beds, Frederick, Md.
Product: Tire Ring Holder – This collapsible spool for holding traffic barrel tire rings is designed to make the repetitive action of stacking and deploying tire rings faster and less strenuous for workers. The Tire Ring Holder is a metal cube that expands into a three-tiered, height-adjustable tower for storing tire rings. It is forklift-ready for easy transport. The Tire Ring Holder collapses during deployment so workers can easily slide tire rings off the top of the stack and place them on a barrel in the field, minimizing awkward lifts and tire rings catching on a storage barrel.
Website: ​TrafficProBeds.com
Trastar Inc., Richardson, Texas
Product: Edge-Lit Internal Fully Illuminated LED Sign – This sign ensures that traffic signs are fully visible at night and in adverse weather conditions with full sign-face illumination that is controlled by a light sensor that automatically illuminates the sign in the appropriate conditions. Visibility is enhanced further by edge-lit flashers that operate 24/7. Two power options—12 VDC with solar power and battery and 120V AC—enable operation in a variety of traffic control settings. The LED signs have a slim profile of 0.55 inches, making them comparable to traditional traffic signs.
Website: ​TrastarUSA.com
ViaSight, Saint Louis Park, Minn.
Product: Zone Sure – An AI-powered work zone auditing platform designed to reduce or eliminate the need for manual field inspections by transportation agencies. The system works through a smartphone mounted to a work vehicle that enables crews to record active work zones while driving through them. The footage goes to ViaSight’s cloud, where computer vision and geospatial AI models detect, classify and measure cones, signs, lane markings and other traffic control devices and cross-check them against regulations to determine compliance. Agencies get an instant picture of the layout of their work zone and can correct issues before they affect safety or mobility.
Website: ​ViaSight.ai