Calling all Exhibitors

Each year, exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo:
  • ATSSA's New Products Rollout (NPRO) Exhibit Area and New Products Rollout Listing
  • ATSSA NPRO Live Presentation Event and consideration for an ATSSA Innovation Award

Current exhibitors may apply online for the 2024 NPRO opportunities by Nov. 1.

Thank you 2023 NPRO participants! View the videos from the 2023 presentation submissions and find the Innovation Award winner and honorable mentions.

ATSSA's New Products Rollout (NPRO) Exhibit AREA
& New Products Rollout Listing

Discover the future of roadway safety innovations and apply to participate in the NPRO opportunities! The New Products Rollout Exhibit Area is a section on the Traffic Expo floor, exclusive to new products introduced after Jan. 1, 2021, and submitted into the NPRO. Entrants increase visibility of their product on the show floor with an additional 30” x 60” booth in the NPRO Exhibit Area. Entry fee per product: $150 ATSSA members / non-members. Exhibitors who are accepted into the NPRO Exhibit Area will also be included in the New Products Rollout Listing at no additional fee.

Alternatively, exhibitors may choose for their product to only be entered into the NPRO Listing only, for a fee ($150 ATSSA members or non-members). The NPRO Listing provides participants extra exposure through onsite and digital sources, including being listed on this webpage.

ATSSA NPRO Live Presentation event
& Innovation Award consideration

Participants in the NPRO Live Presentation Event must be entered into the NPRO Exhibit Area and Listing opportunity first. Presentation Event participants are required to submit a pre-recorded product-specific informational video of their entered product for a judge panel of public transportation officials to review. ATSSA might later coordinate a booth visit with the up to 15 accepted NPRO contestants to briefly meet with the judges to introduce their product and answer judge questions. Based on evaluation criteria, the judges will select an ATSSA Innovation Award winner and up to three Honorable Mentions. Entry fee per product: $150 ATSSA members / $1,500 non-members (does not include video production or support).

An ATSSA Innovation Award is the highest honor NPRO participants can achieve. One Innovation Award winner is recognized from innovative products entered into the NPRO Live Presentation Event. The judges may also select up to three Honorable Mentions to receive additional recognition, including having their informational video played during ATSSA’s Circle of Innovation event. There is no additional fee to vie for an award.

2023 NPRO participants

The 2023 New Products Rollout (NPRO) included 18 products, 14 of which were submitted with videos. The event is designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo. Judges will vote to award selected entrants with an ATSSA Innovation Award.

Learn more and view the product videos from the companies that are participating below. Read about the four additional products submitted without videos in the blog article.
Winner - 2023 Innovation Award
Blue Vigil - Sterling, Va.
Product: The Blue Vigil ALED Portable Light is a person-portable area lighting system that mounts a high-intensity LED array on a tethered unmanned aerial vehicle (UAV), which can be positioned up to 100 feet above a job site. The ALED puts over 8,000 square feet of light on the ground, providing nearly twice as much coverage as the towed light towers commonly used today. With the higher light positioning, the ALED eliminates dangerous glare and shadows. The ALED can remain airborne for as long as needed and designed to withstand the rigors of use in the field and on construction sites.​
Online: BlueVigil.com
Honorable Mention - 2023 Innovation Award
Hill & Smith Inc. - Columbus, Ohio
Product: The SensorZone is a robust proximity warning system with a proven track record for improving safety in the workplace. This modular, easy fit system creates an exclusion zone around machinery and equipment and in the event of a person entering this zone a triple alert is activated, providing workers on the site with situational awareness and alerting them of hazards.
Online: HillandSmith.com
Honorable Mention - 2023 Innovation Award
Horizon Signal Technologies - Reading, Pa.
Product: The Portable HAWK System is a pedestrian hybrid beacon used to warn and control traffic at un-signalized locations to help pedestrians cross a street or highway at a marked crosswalk. The HAWK crosswalk is a unique design that has proven to be safer and more effective than conventional crosswalk designs. HAWK stands for High intensity Activated crosswalk. Although the HAWK System is in use throughout the United States for permanent applications, a system had not been developed for temporary applications. Horizon Signal's Portable HAWK system modifies this proven technology to allow for fast deployment, portability and ease of use.
Online: HorizonSignal.com​
Honorable Mention - 2023 Innovation Award
PSS - Cleveland, Ohio
Product: FirstGard is a foldable traffic cone that can be deployed nearly instantly. Lightweight but heavy enough to remain stable, FirstGard is designed to be transport-friendly, folding to just 1 1/2” in height, enabling the storage of multiple units while requiring minimal storage space. This innovation in channelizing devices will provide law enforcement, fire services and emergency management teams with increased conspicuity and visibility while in conformity to the MUTCD.
Online: ​PSS-innovations.com
Alloc8 - Alloc8 Software, St. Kilda, Victoria (Canada)
Product: Alloc8 is an intelligent workforce software that helps customers efficiently manage their jobs, workers and assets by providing real-time data to enhance the decision-making process—cutting administrative time, reducing unnecessary costs and accurately keeping workers safe and paid.​
Online: Alloc8.io
Crashworthy Traffic Systems - Arcadia, Calif.
Product: Crashworthy Traffic Control patented design modifies the horizontal rails of type 1, 2 and 3 barricades and is a game changer and potential lifesaver. During a collision incident, the redesigned horizontal rails absorb and dissipate the energy of the crash, preventing the barricade from becoming a potentially lethal missile. When the barricade is struck, it collapses upon itself, remaining close to the offending vehicle, thus preventing it from entering the work zone, pedestrian area or oncoming traffic. Should the barricade disintegrate, the smaller pieces are less dangerous.​
Online: Crashworthy.net
H.B. Fuller - Toronto, Ontario (Canada)
Product: Fast 2K Deck Post Anchor is a patented structural foam for setting signs, fences and more. It is based on the technology applied by H.B. Fuller to set utility poles for over 20 years. This concrete alternative backfill solution is designed and tested to overcome common challenges of cement. The product has been evaluated by AASHTO’s NTPEP and DOT approval is available in some states. The product can be used year-round and is lightweight and compact, fast curing, versatile and needs no additives.
Online: HBFuller.com
HIL-Tech Ltd. - Oakville, Ontario (Canada)
Product: Flush-mounted in-pavement LEDline® is submersible to great depths, snow-ploughable (melts snow), solid, tough and weather/chemical resistant. As a linear safety directional guidance system, it is used on roads where key pavement or barrier markings must be seen in any weather. LEDline® self-cleans and is excellent for highlighting markings at high-collision areas; at potential wrong-way entrances for freeways, for roundabouts and railroad crossings; for highlighting crosswalks and lighting people on crosswalks; highlighting the way at complicated single-point urban interchanges (SPUIs) or left turns; for marking rush-hour crossover lanes for bridges or tunnels; and for marking critical no-passing areas where repeat accidents occur.
Online: ​LEDline.net
PSS - Cleveland, Ohio
Product: RapidRamp is a portable temporary ramp that makes installation quick and easy. RapidRamp’s lightweight sections allow for convenient transport to the job site and can be assembled in minutes by one person. The ramp’s straightforward assembly makes it easy to create accessible job sites for short-duration projects. The Americans with Disabilities Act (ADA) Public Rights-of Way Accessibility Guidelines (PROWAG) state that when a pedestrian circulation path is temporarily closed, an alternate pedestrian access route complying with the Manual on Uniform Traffic Control Devices (MUTCD) shall be provided.​
Online: ​PSS-innovations.com
RoadVista - San Diego, Calif.
Product: The StripeMaster 3 is the latest generation retroreflectometer for quantification of roadway and airfield striping characteristics including retroreflectivity, daytime visibility and nighttime retroreflected color, providing safety for drivers, airplanes and autonomous vehicles, and to help agencies comply with the new MUTCD minimum retroreflectivity requirements for pavement markings. The StripeMaster 3 enables agencies and contractors with an all-in-one comprehensive solution for ensuring the safety of roads, highways and air strips with retroreflectivity, and nighttime color, measurements, data collection and analysis.​
Online: ​RoadVista.com
Skip-Line LLC - Adams Center, N.Y.
Product: Long-Line Automated Material Application (LLAMA) is an easy-to-use HDVO/DL-18 add-on that enables the driver/operator to maintain a consistent mil thickness while painting.
Online: SkipLine.com
Spec-Rite - Adams Center, N.Y.
Product: Spec-Rite Online enables contractors around the world to manage their operations in the most demanding markets. The web application and new SRO mobile app seamlessly aggregate data from a variety of smart equipment, empowering users to make quick decisions with real-time fleet visibility. Spec-Rite Online provides contractors and departments of transportation (DOTs) with a trusted source of truth through visual mapping and detailed custom reporting, enabling contractors and DOTs to verify completed work.
Online: Spec-Rite.io​
Valtir - Addison, Texas
Product: The Median Attenuating TREND® Terminal (MATT) is a tangent, double-sided, re-directive/gating and energy-absorbing attenuator/end terminal, for use with various longitudinal highway barriers in either unidirectional or bidirectional traffic applications – to include roadside, shoulder, median and gore installations. MATT is tested to MASH-2nd Edition (with 2020 Errata) Test Level 3 criteria and may be used in Test Level 1, Test Level 2 and Test Level 3 applications – when installed at the full Test Level 3 system length of 34' 4 1/2" [10.48 m].​
Online: Valtir.com
Ver-Mac Inc. - Quebec (Canada)
Product: Flagger-Mac Lite is a new MUTCD-compliant Automated Flagger Assistant Device (AFAD) for the U.S. market. It uses the same technology as Ver-Mac’s regular AFAD trailer, but in a more compact version. This hitch-mounted AFAD is easy to transport and quick to deploy, making it well-suited for jobs with frequent location changes. More than 300 units are already in use in Canada.
Online: ​Ver-Mac.com/en