Calling all Exhibitors

Exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo:
  • ATSSA's New Products Rollout (NPRO) and New Products Listing
  • ATSSA NPRO Presentation and ATSSA Innovation Awards

Thank you 2022 New Products Rollout participants and congratulations to the Innovation Award winners! View the videos from this year's submissions. The 2023 application process is not yet open and the information below is subject to change.

ATSSA's New Products Rollout
& New Products Listing

Exhibitors who introduced new products after Jan. 1, 2022 are eligible to participate in ATSSA’s New Products Rollout event (2023). ATSSA will host a new products section on the exhibit floor where typically more than 3,700 Traffic Expo attendees learn about the latest innovations. Entrants will have an opportunity to exhibit their product, which will be available in the New Products Rollout area for the duration of the event. Floor sticker signage for your booth will also be provided.

Exhibitors who are accepted into the NPRO will also be included in the New Products Listing to showcase new products. This listing will give a brief overview of the product on ATSSA’s Convention & Traffic Expo website and the Convention mobile app.

All NPRO entrants who are accepted into the NPRO are subject to judge review to ensure the products are “new.” This opportunity is limited to the first 20 eligible applicants.

The application process for the 2023 New Products Rollout and New Products Listing is not yet open. ​

ATSSA NPRO Presentation
for consideration of an ATSSA Innovation Award

To be considered for an ATSSA Innovation Awards, the product must be entered in the New Products Rollout (see above) and the Presentation. Entries into the ATSSA NPRO Presentation will be limited to the first 12 eligible products and will be preliminarily judged based on defined criteria.

Once selected to be a part of the ATSSA NPRO Presentation, entrants will develop up to a 5-minute pre-recorded presentation to be reviewed by a group of public transportation officials. Judges will select the top five entries to ask questions and select the Innovation Award winners. Entrants will also have the opportunity to show their 5-minute product video presentation with a live 5-minute audience question-and-answer session on the exhibit floor.
Innovation Award trophy
​The ATSSA Innovation Awards recognize the top innovative products displayed at the virtual Traffic Expo that are entered in the ATSSA NPRO Presentation. Entrants into the ATSSA NPRO Presentation will be evaluated using the scoring system, which is one part of the process to determine the top products. The judges will then deliberate to determine the overall ATSSA Innovation Award winners.

The application process for consideration of a 2023 ATSSA Innovation Award is not yet open. 

2022 NPRO participants and winners

Fourteen exhibitors participated in the 2022 New Products Rollout (NPRO), designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo. Judges voted to award three of those entrants with ATSSA Innovation Awards.

Learn more and view the product videos from the companies that participated below.
1st Place ATSSA Innovation Award Winner:
Site 20/20 - Dartmouth, Nova Scotia (Canada)
Product: Protector Cone is a device placed on both sides of a work zone which actively detects and alerts workers of traffic entering the worksite. It is equipped with speed monitoring and increases its output intensity proportionally with increased vehicle speed.
Online: site2020.com
2nd Place ATSSA Innovation Award Winner:
Virginia Tech Transportation Institute (VTTI) - Blacksburg, Va.
Product: Smart Work Zone System leverages mesh network technology to develop the first dynamic, real-time, virtual work zone using three components: cellular vehicle-to-everything (C-V2X) Base Station, Smart Cones and Smart Vest devices.
Online: vtti.vt.edu
3rd Place ATSSA Innovation Award Winner:
Ver-Mac - Houston, Texas
Product: Speed Wizard is a combination work zone digital speed limit and full matrix speed awareness product that provides real-time WAZE integration to inform motorists of reduced speeds to improve motorist awareness and worker safety. This single-platform system also reduces the number of devices deployed in a work zone.
Online: ver-mac.com
3M™ - St. Paul, Minn.
Product: Impact Detection System detects impacts to roadside safety assets like attenuators and guardrails and sends an alert to agencies to help them quickly return infrastructure to safe working condition via an innovative and robust system. The system includes an intuitive dashboard that helps agencies keep track of assets and impact histories, supporting operations, data analysis and maintenance reporting.
Airstar America Inc. - Orlando, Fla.
Product: Sirocco Redtech Range delivers high output, glare-free balloon lighting while reducing power and increasing efficiency. It features Bluetooth connectivity, individual and group lighting controls, remote dimming and beacon/pulse effects for presence lighting and emergency applications.
ALPHA SafeNet - Chattanooga, Tenn.
Product: Alpha Overwatch Highway Safety System is patented and alerts highway safety workers, first responders, road construction crews and citizen drivers of pending danger from unexpected, oncoming traffic that might cross a configured electronic boundary. The system is designed to communicate with the parties audibly and with additional lighting as desired for roadway applications and wrong-way driving, traffic counts and high fall prevention.
Atkore - Harvey, Ill.
Product: SIGNDATA™ platform connects physical traffic sign infrastructure to the cloud using Radio-frequency identification (RFID) technology, to ensure the deployed signs meet industry standards, while maintaining the data-integrity of the sign infrastructure's metadata over time.
Butterfly Junction Technologies - West Chester, Ohio
Product: Bumble Drive is a modern, scalable, practical Traffic Management System that can be run anywhere with full NTCIP support that is deployable in a modular, cloud, hybrid or on-premises model. The web-based command & control system for Intelligent Transportation System (ITS) devices leverages standard protocols such as TCP/IP, NTCIP, UDP and several others to interact with different ITS systems, allowing Traffic Operators to take real-time action on their system.
ConeIQ - Sterling, Va.
Product: TCP Xpress enables users to design detailed temporary Traffic Control Plans quickly and easily in accordance with federal, state and local MUTCD guidelines. The web-based platform enables automated creation of roadway features on an online satellite and street view map, with detailed parameters such as taper, work area and warning zones.
Dow Coating Materials - Collegeville, Pa.
Product: DURATRACK Green Bike Lane System is a new solution for durable and affordable green bike lanes or other wide area markings, utilizing a two-component acrylic-epoxy waterborne system based on Dow’s advanced hybrid chemistry. It allows contractors to achieve fast drying, high build, anti-slip and long-lasting coatings, with a long pot-life, quick application with waterborne striping equipment, as well as short return-to-traffic and reduced exposure time of crews on the road.
J-TECH - Chester Springs, Pa.
Product: LaneBlade® removes debris from highways without workers stepping on active traffic lanes, with a hydraulic, debris corralling LaneBlade® that pushes aside small, sharp, tire-puncturing, messy and scattered debris, even disabled vehicles blocking travel lanes.
NiteBeams - Kalamazoo, Mich.
Product: Cone Commander is fitted with super bright L.E.D.s that can be seen from up to one mile in any direction and is constructed of military grade ABS. It is waterproof, USB rechargeable and backed up with solar charging capability, with multi color settings and magnetic mounting for metal surfaces.
TAPCO - Milwaukee, Wis.
Product: LegendViz™ Traffic Signs technology features LED-illuminated sign legends to improve nighttime visibility, increasing legibility distance by as much as 100% compared to standard traffic signs.
TraffiCalm Systems LLC- Post Falls, Idaho
Product: Sign Post Flasher improves safety by enhancing the ability of the driver to see the sign and the post. The system has a bright L.E.D. that's easily attached to an existing reflective strip or ready for installation. Available colors are in red, yellow and fluorescent yellow green.