See NPRO Participants in Houston

Monday, Feb. 23, is New Products Rollout (NPRO) Day in Houston! Be sure to check out innovative product entries from 14 exhibitor participants, right on the show floor! Find out who is participating for 2026 here and be sure to experience everything onsite.

Traffic Expo (Halls A3 & B3) open 11 a.m. - 5:30 p.m. on Feb. 23:
  • 1:30 p.m. - New Products Rollout (NPRO) Tour, with multiple departures between 1:30-2 p.m. from the ATSSA Pavilion (Open to public officials, pre-registration required)
  • 3:30 p.m. - NPRO Micro Session and Innovation Award winner/honorable mentions announcement (Showcase Stage in Expo Halls A3 & B3)
  • 4-5 p.m. - Awards Reception in ATSSA Pavilion (near Registration), recognizing the Industry Achievement Award, National Safety Award, National Media Award and NPRO's Innovation Award winners

Calling all Exhibitors

Application now closed
Each year, exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo. For 2026, these events include ATSSA's New Products Rollout (NPRO) Online and Expo Floor Listings, and the NPRO Tour where participants could be considered for an ATSSA Innovation Award.

Some new opportunities and processes have been designed for 2026, including:
  • Each exhibitor can submit up to two products and all products must have been introduced after Jan. 1, 2024, and be market-ready.
  • NPRO Tour allows participants to present their product to public agency representatives at their booth during a scheduled time, for an additional fee. 
  • The Innovation Award winner and any Honorable Mentions will have the opportunity to present their product and informational video during a Micro Session on the Traffic Expo floor.
  • Non-refundable application fee of $200 per product for ATSSA members/non-members. Full payment must be paid by Dec. 31, 2025.
Please direct any NPRO questions to ATSSA’s Nagham “Melodie” Matout El-Zine ([email protected]).

Videos from the 2025 NPRO presentation submissions with the Innovation Award winner and honorable mentions can be found below. All previous years’ submissions can be found here.

ATSSA's New Products Rollout (NPRO) ListingS

Discover the future of roadway safety innovations and apply to participate in the NPRO opportunities! For 2026, the New Products Rollout Online and Expo Floor Listings provide participants with extra exposure by being included on an online listing and at Traffic Expo, included in the NPRO Summary Report and on ATSSA's website, plus the NPRO is promoted on social media. New products must have been introduced after Jan. 1, 2024, and be market-ready. Exhibitors may submit up to two new products.

Entry fee per product: $200 ATSSA members/non-members.

ATSSA NPRO TOUR & Innovation Award consideration

Participants in the NPRO Tour must be entered into the NPRO Listings opportunity first. Up to 15 Tour participants have the opportunity to briefly present their product to tour participants, which may include public transportation officials. 

Additional Tour fee per product: $200 ATSSA members/$2,000 non-members
An ATSSA Innovation Award is the highest honor NPRO participants can achieve. One Innovation Award winner is recognized from innovative products entered into the NPRO Tour. The Innovation Award winner and any Honorable Mentions will have the opportunity to present their product and video during a Micro Session on the Traffic Expo floor.

Those accepted into the NPRO Tour will have their product and informational video reviewed by a panel of department of transportation (DOT) judges who will assess innovation, safety features and newness to the market of their product, per scoring criteria. From this initial review, the judges will select a group of finalists whom they will chat with at the company’s Traffic Expo booth.

No additional fee for Innovation Awards consideration.

2025 NPRO participants

The 2025 New Products Rollout (NPRO) included 20 products. This opportunity is designed to help gain the maximum exposure for new products at ATSSA's Annual Convention & Traffic Expo.

Learn more and view product videos from participating companies below. Congratulations to the 2025 Innovation Award winner and honorable mentions, voted on by judges! Participants for 2026 will be posted during Convention & Traffic Expo.
Winner - 2025 Innovation Award
HAAS Alert, Chicago, Illinois
Product: Safety Cloud by HAAS Alert – This connected vehicle and digital alert system is deployed globally in work zones, public safety, tow and roadside services, and transportation, utility and fleet organizations. The vehicle-to-everything (V2X) platform broadcasts real-time alerts from equipped service vehicles to approaching automobile drivers through in-dash infotainment systems and navigation apps. Notifications arrive up to 30 seconds before the driver approaches an incident.
Online: ​HaasAlert.com
Honorable Mention - 2025 Innovation Award
Apex Waterjetting, Palm City, Florida
Product: StripeBot – StripeBot is an automated pavement marking removal tool designed to increase safety and precision.  It features autonomous steering and adjustable speed and effectively removes all types of pavement markings. Additionally, it can be tethered to any water blasting system on the market.
Online: ApexWaterjetting.com
Honorable Mention - 2025 Innovation Award
ISS, Woodbridge, New Jersey
Product: SecurOS® Soffit – This is an advanced AI-driven detection system designed to enhance safety for pedestrians and vulnerable road users (VRUs) using dynamic illumination at signalized intersections and midblock crossings. The system comes with an Internet Protocol (IP) camera, lighting array and a video analytics controller built into a weather-proof cabinet, and provides high-precision detection and real-time data, providing increased safety of people and cyclists in all conditions. The SecurOS® Soffit integrates with existing traffic systems, allowing proactive, data-informed safety measures to reduce collision risks and improve urban mobility.
Online: ​ISSIVS.com
Honorable Mention - 2025 Innovation Award
Ver-Mac, Quebec, Canada
Product: Work Zone Live – This creates a digital twin of work zone signage and communicates information to relevant parties by automatically detecting and reporting the real-time location of work zone traffic control signs. Without altering the usual deployment processes and at a low cost, workers can monitor a work zone’s boundaries, as well as critical elements that impact motorists such as speed changes and lane shifts. This information is seamlessly integrated with systems like the work zone data exchange (WZDx) and Waze.
Online: ​Ver-Mac.com
Advanced Emergency Products, Old Saybrook, Connecticut
Product: Zone Command – Zone Command is an artificial intelligence (AI) powered, mobile, mounted camera system designed to protect workers and emergency personnel from an impending collision. It identifies approaching vehicles, calculates speed and stopping distance, and warns workers and emergency personnel when a vehicle is on a  collision course with the work zone area.
Online: AEPNE.com
AllRail, Rutherfordton, North Carolina
Product: Bolt Spider – Guardrail panel, deployed where frozen precipitation is common, creates a persistent issue of seized splice nut/bolt hardware via the regular, necessary application of corrosive anti-icing chemicals to the road surface. Seized hardware creates significant workflow issues, forcing contractors to use demo/chop-saws to dismantle panels, leading to multiple injuries among road crew personnel each year.
Online: AllRail.us
Asynt Solutions, Columbus, Ohio
Product: Ape Barrier – The Ape Barrier is a Manual for Assessing Safety Hardware (MASH) TL-3 accredited longitudinal barrier comprised of E-glass Fiber Reinforced Polymer (FRP/Fiberglass). The high strength-to-weight ratio of this material allows the barriers to be very light and yet very strong. The material is also inert to salt and roadway de-icing chemicals, extending the usable life to more than 25 years.
Online: ​AsyntSolutions.com
DOW, Phoenixville, Pennsylvania
Product: DOW™ Specification Tracker – This is a  digital service platform designed to empower the road markings industry with an interactive, centralized database of U.S. waterborne traffic paint specifications. As autonomous vehicle (AV) adoption accelerates and safety measures tighten, reliable road markings become more crucial. However, the relevant regulations are highly fragmented, with each state having its own specifications and no consolidated database previously available. This digital dashboard compiles over 100 critical requirements from over 50 specification documents, offering a user-friendly interface for searching, visualization and analysis of specifications in seconds.
Online: ​DOW.com
Lubao Smart Traffic, Huizhou, Guangdong, China
Product: Internally Illuminated Raised Pavement Marker – The LS-68A Internally Illuminated Raised Pavement Marker (IIRPM) offers multi-angle visibility, providing a vertical illumination range of 0°-15° and a 22.5° expanded side angle for enhanced driver visibility. It meets ASTM D4280 standards, is built to withstand over 20,000 pounds of pressure, and is snow-plow resistant, making it ideal for high-traffic and harsh environments. It is solar powered and offers over 32 hours of continuous lighting after full charge.
Online: ​Lu-Bao.com
Moovop, Quebec, Canada
Product: TALL42 – TALL42™ is a 42-inch concrete moveable barrier designed for maximum safety, fully compliant with MASH TL-4 standards to dramatically reduce truck rollover risk. Its height decreases headlight glare for bidirectional traffic, enhancing visibility for drivers and workers. The T-shaped lifting head allows for smooth, precise configuration changes with a barrier transfer machine, making it ideal for temporary or permanent setups in high traffic areas.
Online: ​Moovop.com
NextGen Safety, Kosciusko, Mississippi
Product: Next Generation Terminal (NGT) – The NGT is a MASH TL-3, non-gating W-beam guardrail end terminal. Tested in excess of 75 mph, the NGT can perform on high-speed corridors where the most fatalities and serious injuries occur. With the shortest length-of-need, the NGT gives departments of transportation (DOTs) and roadside designers maximum flexibility when designing guardrail layouts. The NGT features fewer unique parts and can be installed in 45 minutes or less.
Online: ​NextGenSafety.net
Pretred, Aurora, Colorado
Product: Colorado Barrier – The Colorado Barrier is a MASH-16 TL2 sustainable rubber barrier made in the U.S. from 95% recycled waste tires. It has a 283% lower carbon footprint than concrete barriers and is designed to enhance safety with its ability to absorb and disperse impact energy more effectively than concrete barriers. Rubber barriers have a level of flexibility, won’t shatter on impact and are easier to install and reposition, enhancing safety for workers.
Online: ​Pretred.com
Ramudden, Lakeland, Florida
Product: SVEA Barrier and Sound/Debris panels – The SVEA barrier system is a lightweight, steel-jacketed concrete barrier designed for urban work zones. It features a short length of need and provides strong protection. It can be equipped with accessories like sound and debris panels or security fencing to enhance safety. Its construction is designed to minimize wear and breakage, and its connection system is engineered for a secure setup.
Online: ​Ramudden.com
Ramudden, Lakeland, Florida
Product: Torun barrier system – The Torun improves urban safety with a lightweight design, offering easy handling without sacrificing effectiveness. It provides durable protection while blending into city landscapes.
Online: ​Ramudden.com
Site 20/20, Dartmouth, Nova Scotia, Canada
Product: Guardian Sign – Guardian Smart Signs is a small, robust sensor attaching to all types of traffic control signage. This sensor allows management a higher level of real-time quality control on job sites while reducing liability for its companies. It is the first step to ensuring traffic control companies have a higher level of connectivity and monitoring of signage to ensure the public is aware of what’s happening on the jobs, while both flaggers and management are confident signage is set up properly.
Online: ​Site2020.com
3M, St. Paul, Minnesota
Product: 3M™ Stamark™ All Weather Removable Tape Series 710IR – This is a temporary wet retroreflective pavement marking tape available in white, yellow, and black.
Online: ​3M.com
Traffic Pro Beds, Frederick, Maryland
Product: Traffic Pro Trailer – The trailer is designed to enhance the operational safety, efficiency and response time of a work zone set-up for Maintenance of Traffic (MOT) operations that use dedicated traffic control trailers, especially in first response and evacuation situations. It can be easily installed onto a trailer, loaded with temporary traffic control devices and left in the yard ready to hitch and ride to an incident. It is designed to be driven straight into a shielding position in an incident response without jeopardizing an employee’s safe access to equipment later.
Online: ​TrafficProBeds.com
Valtir, Addison, Texas
Product: 4F-T™ – The 4F-T™ is a flared, single-sided W-Beam guardrail end terminal, tested to MASH 2nd Edition Test Level 3 criteria, and designed to enhance roadside safety. It features a 4-foot flare, away from traffic, from the downstream guardrail. The 4F-T™ minimizes nuisance impacts by errant vehicles and potential damage from ongoing maintenance operations. It also reduces the length of barrier needed to protect roadway hazards.
Online: ​Valtir.com
Valtir, Addison, Texas
Product: NOVUS™ 100 Crash Cushion – The NOVUS™ 100 is a redirective, non-gating, energy-absorbing crash cushion tested to MASH Test Level 3. It can be used for unidirectional or bidirectional applications in temporary and permanent installations. It is 21 feet long, 26” wide and 34 ¾” tall. The system requires only 33 anchors and can be installed on concrete or asphalt.
Online: ​Valtir.com
Ver-Mac, Quebec, Canada
Product: Driveway Assistance Device with EasySync – This device works in conjunction with Ver-Mac’s traffic signals to guide motorists exiting driveways into a one-lane work zone. By indicating the safe direction to take with a yellow arrow, it prevents potential direction conflicts and, thus, crashes. The DAD features an adjustable swivel mast, which can be set at either 7 or 12 feet for optimal visibility depending on the location. It is quick to deploy and easy to configure via a user-friendly V-Touch interface.
Online: ​Ver-Mac.com